As a small business, flyer printing can be a powerful advertising tool as well as an extremely cost-effective advertising option. Flyer advertising isn’t just for big businesses or take out restaurants either. In fact, full color flyers are an excellent advertising method for your car wash business whether you are a one man team or you manage a large car wash facility.Even if you clean vehicles by hand you can make the most out of your business potential through flyers. As a small car wash business, you will have fierce competition not just with other local auto detaielrs, but also with the customers themselves. After all, many people will either ignore the impact of weather or mud on their car or clean it themselves to save a few bucks or relax on the weekends. This is why flyers can be so useful for your small business looking to expand your client base. With full-color flyers and direct mail distribution, you can bring your business directly to the customers in your local area rather than waiting around for them to come to you. If you don’t offer a great car wash package to your potential customers – you may actually remind people to become “do-it-yourselfers.”You use advertising strategies such as “call to action” phrases or coupon offers that are specifically designed to prompt the reader into purchasing your goods or services. In this instance, flyer printing and distribution will ensure that your car wash services are known in the local community and that potential customers call your business when they need to wash or detail their vehicle. In many cases customers will call you as soon as they receive your flyer and realize their car has been neglected, especially with your good deals in mind. If you can provide a great value, and save customers valuable time, you will find that your business grows very quickly. You must offer benefits, save your customers time, and provide incredible results.Start using flyer printing today while the weather is warm and people are cruising proudly in their cars more frequently. If you use your new flyers correctly, you may have a lot less free time and a lot more customers. Flyer printing is the ultimate way to get your small business off the ground, history shows that print advertising works for virtually every industry.
Personal selling in mobile auto detailing is unique from other businesses in that generally you are standing in the middle of a parking lot and someone asks you about your services. There obviously is a right way and a wrong way to respond. Most auto detailers turn cars that are dogs into show room quality in about an hour and a half. This is enough to make anyone’s ego get the best of them. Self confidence is important and you know how good you are, but still you have to use finesse as the potential customer getting ready to spend up to $150.0o only meeting you once in a parking lot is not going to hand over the keys until they feel comfortable with your knowledge and character.HERE ARE A FEW LINES THAT DON’T WORK:You don’t want a car wash, do you?Do you want to buy a car wash?Your car looks terrible.Why did you buy that ugly Volvo?Your car isn’t even worth washing, is it?If I wash off the dirt, your car might fall apart.You may wish to listen to sales tapes with proven sales techniques and sales lines for a quick and sincere close. Too much talk will cost you labor while selling. You need to get in and out and still not offend anyone with abruptness or coldness during the sales process or transaction.Positive, ConfidenceI’m sure that by now, you know you realize your skills as a mobile detailer. Thanks to you and people like you, we have made auto detailing into a respectable industry. The customers are glad to see you. They need you. You save them time, money and make them feel good. There is no greater business offering such convenience and service. No wonder your customer treats you like a hero. You are! You’re their personal, portable hero, always there for them. People eventually tire of the UPS man. He comes every morning, requires their time, signature or money. You come only once per week and do something that makes their life better. People who have clean cars feel better. Their friends compliment them on how good their car looks, smells and how the tires shine. It makes them feel proud. Since you know this already project that confidence and be sincere. Think about it.